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UCI Mountain Bike World Cup 2006–2008



>>> Shimano Presenting Sponsor of the UCI Mountain Bike World Cup 2006–2008





Shimano will be the “Presenting Sponsor” of the UCI Mountain Bike World Cup, as well as being the exclusive provider of neutral technical assistance for each leg of the series.

From 2006 the changes of rules decided by the UCI will authorise external technical assistance by mechanics during Mountain Bike Cross-country and Marathon events. Therefore, Shimano will provide the neutral technical assistance service at the UCI Mountain Bike World Championships and UCI Mountain Bike World Cup events.

This joint venture, the latest result of the fruitful and constructive relationship betweenthe UCI and Shimano, will no doubt prove highly advantageous for the development of the UCI Mountain Bike World Cup and the discipline of mountain biking as a whole.

Shimano has been promoting the development of cycling sport and cycling in general as a major sponsor of the UCI for seven years now, from 1999 to 2005.
The current sponsorship contract runs at least until 2008. In this period, Shimano will continue to be the official supplier of technical services at UCI World Championships in Mountain Biking, Road Racing, Track Racing and Cyclo Cross.

We from Shimano are very satisfied that we were able to expand our partnership of the UCI by supporting the Mountain Bike World Cup events as from this year. It will give us additional opportunities to stay in close contact with professional riders, teams and consumers to gain immediate feedback from the market about our components.
Besides, it offers an excellent platform to promote our brand name and products on a global scale.

We are looking forward to an exciting Shimano’s Mountain Bike World Cup 2006!

For more information, please contact:

Harald Troost
PR Officer Shimano Europe BV


Tel. : +31 -341-272-259

Fax.: +31 -341-272-299

Email : htr@shimano-eu.com

SHIMANO EUROPE BV
Industrieweg 24, 8071 CT Nunspeet, The Netherlands

 

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